SEM (Search Engine Optimization): It ensures the acquisition of web traffic by purchasing advertising in search networks.
Several terms related to SEM activities are as follows:
- PPC: Pay-per-click
- CPC: Cost-per-click
- Paid Search Advertisements
- CPM: Cost-per-mille
- Today, consumers are exposed to numerous advertisements and messages from different channels than ever before. In such a case, content marketing gives the opportunity to interact with your customers more intensely.
- Such content is generated by taking the needs and problems of customers into consideration very carefully. Additionally, it enables you to introduce your brand to customer on internet without focusing on over-promotion.
- Many brands get to know the effect of content marketing day by day. In this competition, it is crucial for the brands which ignore the importance of content marketing to notice that they will fall behind further.